Betsy is the Director of Marketing at Bright Power. She drives the organization’s marketing strategy, concentrating on digital and event marketing to tell Bright Power’s compelling story. Betsy hones Bright Power’s messaging and brand to simplify and condense complex ideas and information.
Prior to joining Bright Power, Betsy led the digital and event marketing efforts at The Energy Project, a boutique consulting firm focused on solving organizations’ most challenging human capital problems. Betsy also served as a special events manager and fundraiser for the American Cancer Society in Philadelphia where she raised over $1.3M in the fight against cancer.
Betsy is an avid traveler and dog lover. She received her B.A. from the University of Pennsylvania.